It’s no secret that in the new world of social media and increased accessibility, consumers are requiring their favourite beauty brands to do more than just sell products, and a wave of Australian companies is leading by example – putting purpose and women’s empowerment at the heart of their business. From helping women with confidence and self-esteem, to supporting vital shelters and community initiatives, these beauty powerhouses are making a tangible difference in the lives of countless Australian women. Here’s how they’re changing the game, one act of kindness at a time.
Nude by Nature
Known for its cruelty-free, PETA-certified products, Nude by Nature also supports Support the Girls with both financial backing and product donations. Their commitment funds crucial Rural Outreach Programs, ensuring their beauty products such as foundation, concealers, moisturisers and more reach isolated communities. The brand’s dedication to natural beauty isn’t just skin deep—it empowers women by bridging access gaps in rural areas, making self-care a possibility for those who need it.
Our favourite product: We’re embracing the minimal makeup look in 2025, so the Natural Mineral Cover is our go to loose powder foundation.
Nude by Nature Natural Mineral Cover Foundation, $42.95. Shop here.
Modibodi
Modibodi is redefining the way women experience periods and incontinence with innovative, leak-proof underwear. But their impact reaches beyond product innovation. As a female-founded and female-led company, Modibodi is a major product sponsor for Support the Girls Australia, a charity providing professionally fitted bras, menstrual products, and toiletries to women in need. Since 2021, Modibodi has donated over 1,400 products, helping to restore dignity and confidence. “Together, we bring visibility to women across Australia,” says Support the Girls. Modibodi’s contributions help reduce period poverty and create lasting change for women across the country.
Our favourite product: Who said period undies had to be ugly? Try the Camille Thong for light to medium absorbency, or the Sensual Hi Waist Bikini for more moderate to heavy absorption.
Alpha-H
Led by CEO Jane Holmes, female-run brand Alpha-H, is a pioneer in clinical skincare and also supports Support the Girls. Every Alpha-H purchase contributes to their mission to give vulnerable and disadvantaged Australian girls and women access to supportive bras and hygiene products. Customers can also donate directly when placing an order. This partnership strengthens grassroots efforts to break cycles of poverty and trauma by creating social enterprise facilities required to help empower women. Support The Girls also want to increase the assistance to those elderly and vulnerable people that don’t have the capacity to go into independent living but still need support with bras and underwear to provide them with a sense of dignity.
Our favourite product: If we had to pick just one product from the range of award-winning serums and creams from Alpha-H, it would have to be their Vitamin C Serum with 10% Ethyl Ascorbic Acid.
Alpha H Vitamin C Serum with 10% Ethyl Ascorbic Acid, $84.95. Shop here.
Frank Body
Since the beginning, Frank Body has been a pioneer in celebrating real bodies and authentic experiences through their campaigns and marketing. Their values of body positivity and confidence-building extends means they strive to support diverse communities and foster self-love. By breaking unrealistic beauty standards, Frank Body empowers women to embrace who they are – stretch marks, scars, and all.
Our favourite product: What’s not to love about an acne banishing Glycolic Body Scrub?
Frank Body Glycolic Body Scrub, $28. Shop here.
Eye of Horus
From its headquarters in Byron Bay, luxury beauty brand Eye of Horus channels ancient wisdom into award-winning cosmetics. It also gives back through the I=Change initiative. Every sale donates $1 to life-changing projects, including Women’s Community Shelters. Each $50 raised provides a woman fleeing domestic violence with a meal and a safe place to stay.
Our favourite product: It’s hard to look past their Goddess Mascara in black – a cult favourite and award-winning. We also personally love their Skin Tint Serum Foundation.
MECCA
Through its M-Power initiative, Australian beauty retailer MECCA commits $25 million over five years to advance gender equality. This substantial investment amplifies the impact of numerous charities focused on women’s empowerment, reflecting MECCA’s unwavering dedication to driving social change through beauty.
Our favourite product: A tough one, but probably the To Save Face SPF50+ Superscreen.
Mecca Cosmetica To Save Face SPF50+ Superscreen, $46. Shop here.
Conserving Beauty
Founded by Melbourne-based scientist Natassia Grace, Conserving Beauty blends innovation with environmental advocacy. Their waterless formulations and dissolvable makeup wipes reduce waste while addressing sustainability issues that disproportionately impact women globally. From chemical and micro-plastic exposure to unethical labour practices and inadequate safety regulation, women are central to the beauty industry, both as consumers and workers, making sustainability issues far-reaching. Conserving Beauty’s groundbreaking approach proves that beauty and conservation can go hand in hand.
Our favourite product: Duh! The Dissolving Zit Strips. Need I say more?
Conserving Beauty Dissolving Zit Strips, $28. Shop here.
Cottons
With a focus on feminine hygiene, Cottons partners with Share the Dignity to support women experiencing homelessness or fleeing violence. Their #cottonsdignitydrive encourages donations of sanitary items, a small yet vital act of kindness that can make a massive difference for anyone experiencing tough times.
Our favourite product: The Comfort Premium Liners. With approximately 40 ml capacity, it’s great for active women with heavier flows.
Cottons The Comfort Premium Liners, $6.50. Shop here.
Dove
For decades, Dove has championed self-esteem and body positivity through its iconic Real Beauty campaign. By promoting natural beauty and fostering positive body image, Dove continues to inspire confidence and self-love in women across the globe.
Our favourite product: The Sensitive Skin Beauty Bar. Because fragrance-free body care is so in.
Dove Sensitive Skin Beauty Bar, $8.50. Shop here.
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