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LENNY ROW: The It Girl Destination for Boutique Shopping

December 1, 2024

The holiday season is here, and with it comes the annual challenge: finding unique, thoughtful gifts that your loved ones will adore. This year, skip the mainstream department store chaos and discover LENNY ROW, a new boutique online store redefining the way we shop, gift and elevate our daily rituals. Specialising in curated treasures from Australian and New Zealand brands, LENNY ROW makes holiday shopping effortless, exciting, and full of heart. 

For the modern millennial juggling a demanding career, the IT girl with an active lifestyle, or the busy mum with a flair for the finer things in life, LENNY ROW speaks directly to those wishing to elevate and project. It’s a haven for those who value quality over quantity, who want their gifts to stand out, and who love supporting local creatives. After all, buying local never felt this good. 

LENNY ROW was born out of a love for uncovering hidden gems and championing local talent. The platform’s carefully curated selection ranges from stunning homewares and one-of-a-kind wall art to beauty, jewellery, and wellness products based on current and future trend predictions. What would your “clean girl aesthetic sister” want for Christmas? What would your “wellness guru” best friend want for her birthday? Regardless of who you are shopping for (and let’s not forget about ourselves because self-care is always in season), LENNY ROW takes the guesswork out of gifting and creates a seamless shopping experience through their on trend, elevated items that you’ll be proud to give. Each piece feels personal, intentional, and just as special as the person you’re gifting it to. But in case you need more convincing, the reviews speak for themselves.

“I had the most incredible customer experience with Lenny Row. I truly appreciated the personalised touch with hand written notes from Rowena and prompt communication. I will definitely be shopping with them again.” Charlotte Gordon

LENNY ROW doesn’t just make shopping easy – it makes it rewarding. The LENNY ROW Rewards Program allows customers to earn points with every purchase, which can be redeemed for exciting rewards. Whether you’re picking out gifts for loved ones or indulging in a little self-care, every item you buy earns points, adding even more value to your shopping. It’s a thoughtful way to ensure your generosity is reciprocated, making holiday shopping that much more enjoyable. 

Your LENNY ROW Holiday Gift Guide 

Gift, shop, and elevate your daily vibe this Christmas with these handpicked treasures from LENNY ROW – your virtual stylish, well-connected friend who knows exactly where to find the perfect presents. Here are our top picks to inspire your holiday list.

Short Talk Merry MAYHEM Greeting Card

RRP: $8, shop here.

Because ’tis the season for merriment and MAYHEM. Made from a thick berry-toned stock, and letter pressed in a poppy red foil. Bright and bold, much like Christmas! Blank inside, ready for your cheer.

Celia Loves Green Moss & Vanilla Candle

RRP: $49.95, shop here.

Indulge in the effortlessly cool vibe of our Green Moss & Vanilla Candle. This fragrance is a harmonious blend of woodsy and sweet, perfect for creating that suave Parisian bistro feel in your home. With intoxicating layers of pistachio, jasmine, vanilla, and sandalwood, this candle is both refreshingly simple yet deliciously mysterious.

The Oddative The Esther Dish Large

RRP: $55, shop here.

Introducing The Esther Dish from The Oddative, a beautifully crafted piece that brings a sense of serenity to any space. With its stone-like finish and elegant silhouetted form, this dish draws inspiration from the gentle, wispy nature of clouds, creating an airy atmosphere that can brighten up your daily routine.

YiSu Design Crescent Baroque Gold Pearl Earrings

RRP: $59, shop here.

Discover the exquisite Crescent Baroque Gold Pearl Earrings from YiSu Design, where elegance meets artistry. These earrings, crafted from 18K gold-plated sterling silver, feature a luxurious baroque pearl that exudes a natural, one-of-a-kind beauty. Each pearl’s unique shape and luster bring an organic and sophisticated touch to your jewellery collection.

Emily Snowdon ‘Oysters and Spice’ Print

RRP: $60, shop here.

Discover the enchanting world of ‘Oysters and Spice’ by Emily Snowdon, where each print is a delightful blend of creativity and craftsmanship. Carefully printed on premium 167gsm matte paper, these exquisite pieces are ready to grace your space in both A4 and A3 sizes.

Summer Salt Body Wild Rose Face & Body Oil

RRP: $60, shop here.

Revitalise your skincare routine with our WILD ROSE FACE & BODY OIL, a luxurious formulation by Summer Salt Body designed to deeply hydrate and rejuvenate your skin. Infused with ethereal rose buds and petals, alongside energetically charged Rose Quartz and radiant 24K Gold Leaf, this exquisite oil transforms your daily rituals into indulgent experiences. Packed with powerful antioxidants and essential Vitamins C and E, it not only nourishes but also protects your skin, imparting a natural, healthy glow. 

Gracious Minds Linen and Stone Paper Journal Desert Sand

RRP: $44, shop here.

Capture your thoughts in the Linen and Stone Paper Journal – Desert Sand, a luxurious writing companion perfect for reflective evenings. Crafted from eco-friendly, non-toxic stone paper made from calcium carbonate, this journal offers a tree-free, sustainable alternative to traditional paper. The smooth, silky surface of stone paper allows your pen to glide seamlessly, making each writing session an enjoyable experience.

Celia Loves Heirloom Discovery Set Eau de Parfum

RRP: $79.95, shop here.

Embark on a journey with the Heirloom Discovery Set and uncover layers of existence intertwined with adventure, stillness, love, and spirit. Each fragrance invites you to experience a sensory symphony that speaks to your deepest emotions.

Gracious Minds Green Genes Regenerate Hydration Superfood Face Cream

RRP: $70, shop here.

Meet your new skincare essential – the Green Genes Regenerate Hydration Superfood Face Cream from Gracious Minds. Designed to deeply hydrate and nourish sensitive skin, this lightweight face cream boasts a blend of powerhouse Australian superfoods, including kale, hemp, and pea protein peptides. Each ingredient works harmoniously to soothe inflammation, boost collagen production, and leave your skin smooth, soft, and glowing.

This season, let LENNY ROW help you give gifts that leave a lasting impression while supporting the incredible talent of local brands. Despite being the new kids on the boutique block, the time, care and quality of LENNY ROW’s curated goods is evident- and set to expand as they grow as a platform. So, this holiday season, skip the generic and step into a world of boutique luxury with LENNY ROW – where every purchase feels good, does good, and looks even better under the Christmas tree. 

Learn more about LENNY ROW below.

Read more of our Gift Guides and articles from our 12 Days of Christmas series here.

Picture of Lauren Dickson

Lauren Dickson

Lauren is a Melbourne-based writer who loves to immerse herself in the latest trends and conversations, seamlessly blending her love for writing with contemporary culture. Her unique perspective and eloquent voice make her a compelling storyteller who bridges the gap between the written word and the world’s vibrant news of today.

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