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Why the Rise of Sustainable Period Care Matters

September 18, 2024

Despite their modern lack of popularity, menstrual cups aren’t a recent invention. No – the concept wasn’t developed by a sustainably conscious Gen Z’er who detested replacing their tampon multiple times a day and sought to design cheaper, ethical and sustainable period care.

In fact, period cups have been around since the late 1930’s – when the idea was first conceived by American actress and writer Leona Chalmers. 

However, despite their existence for almost 100 years, the sustainable option is only now making its resurgence to the forefront of period care. Why?

Because as it turns out, recent research has discovered that disposable period products might be causing more harm than they’re curing. 

In the first study of its kind, Columbia University recently evaluated the presence of 16 different metals in tampons – which tested 30 different tampons across 14 different brands, including both organic and non-organic labels.  

And the results? All of the tampons tested (yes – all of them) found metals present.

Whilst the study states it is still unclear the impacts these metals can have on the health of tampon user’s, study co-author Katherine Shilling explained that individuals “might be at higher risk for exposure  [of metals] using these products” – which has been linked to an increased risk of “dementia, infertility, diabetes and cancer”.  

It’s emerging research like this that stresses the importance of accessible sustainable period care brands like Brisbane based label Inoya.

Conceived in 2023 by public health advocate Helena Uhm, Inoya was founded upon the framework of quality, sustainability and transparency in the production of their reusable period products. 

“This study underscores the importance of what we’re doing at Inoya—providing women with safer, toxin-free alternatives,” said founder Helen Uhm in Inoya’s recent 2024 media release. 

“Women deserve to know what they’re putting into their bodies, and that’s why we’re committed to transparency and quality”.

Inoya offers a range of reusable menstruation products, including their non-toxic 100% medical grade silicone period cups – which Uhm explained all undergo diligent testing inspired by South Korea’s meticulous FDA regulations of period product testing. 

The period cups are also offered in 3 sizes – mini, regular and super, designed to cater for all phases of your period. 

Inoya Period Cup, $48. Shop here.

Design wise, Inoya’s cups are equipped with a patent loop feature for easy removal and are flexible enough to fold and be comfortably inserted into the vagina. 

All products are also packaged with anatomically correct user guides, perfect for first time buyers. 

As an added bonus, Inoya’s period cups can also be cleaned in their compact silicone sterilising cups – which are also made of 100% non-toxic silicone, and are SGS test approved.

Inoya Sterilising Cup, $14.95. Shop here.

In a climate where the conversation on female health is gaining rapid traction through emerging research such as Columbia University’s recent study, consumer transparency and product peace-of-mind is becoming increasingly sought after – understanding what you put into your body is proving more important than ever before.

For anyone looking for a transparent, sustainable and rigorously tested alternative to conventional period care, Inoya’s reusable period cups are the perfect place to start!

You can shop the range below

Read more of our Health & Wellness articles here.

Picture of Charlie Kondos

Charlie Kondos

Meet Charlie - a writer for The Modern Muse Magazine. Based in Melbourne's inner north, Charlie is currently completing her Bachelor of Communications (Journalism), with the hopes of emerging as a fashion journalist. Her writing focuses on relatable yet insightful content, providing an engaging angle on fashion and lifestyle matters. When she's not formulating her next article, you can usually find her scouring a vintage clothing market, attending Pilates, or reading Vogue's latest issue.

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