Perfume has forever been our signature accessory, from lavish spritzes of Victoria’s Secret Body Mist in our teenage years to tailored choices that reflect who we are today. Yet, while our younger selves may have been drawn to (synthetic) scents based on mainstream popularity, a new wave of conscious consumers is craving fragrances rooted in authenticity, quality, and sustainability. Enter Liminus, a 100% natural brand capturing Tasmania’s unique beauty and biodiversity in every bottle.
Founded in December 2023 by environmentalist-turned-perfumer Hilary, Liminus is more than just perfume- it’s a narrative of Tasmania’s landscapes, seasons, and botanical wealth. After 20 years working in environmental programs, founder Hilary felt drawn to a more creative path. A holiday to France exposed her to the world of artisan perfume and stirred a powerful question: Could she create fragrances that reflected her home’s natural wonders while honouring her environmental roots? With a science background and a desire for meaningful storytelling, Hilary began crafting perfumes that evoke the essence of Tasmania.
The resulting perfumes, entirely handcrafted by Hilary, incorporate the finest Tasmanian botanicals- many of which she personally harvests and tinctures. Each blend is a journey through Tasmania’s landscapes, distilled into a sensory experience that is both deeply personal and refreshingly sustainable. Unlike large commercial brands, Hilary oversees every step, from designing to aging and packaging, infusing each bottle with the kind of small-scale craftsmanship that’s hard to find today.
Photography by Jess Oakenfull
In today’s crowded market, with nearly 95% of global perfumes produced by just five companies, Liminus stands out as a symbol of ethical luxury. Customers are not only embracing its enchanting scents but also Liminus’s commitment to sustainability. For Hilary’s clients, wearing perfume is about more than smelling good- it’s about embracing thoughtful choices. Her transparency in ingredient sourcing, use of refillable bottles, and donation program with the Tasmanian Land Conservancy (TLC) all align with a community dedicated to protecting the planet.
In 2024, Liminus achieved an incredible milestone, winning a bronze medal in the Clean and Conscious Awards. This prestigious recognition underscores the brand’s dedication to ethical production, community support, and commitment to the environment. For Liminus, the award highlights the authenticity and integrity that define each of its handcrafted perfumes, crafted with Tasmania’s finest botanicals and a deep respect for the planet.
Photography by Jesse Hunniford
The Clean and Conscious Awards celebrate brands that excel in sustainable beauty, making Liminus’s win a powerful affirmation of its mission. The award not only honours the artistry and natural purity of Liminus’s offerings but also acknowledges the brand’s commitment to environmentally conscious practices. This achievement is a testament to Liminus’s role in shaping a new, eco-friendly direction in perfumery- one that combines luxury with responsibility.
As we continue to redefine luxury, brands like Liminus remind us of the beauty and power of mindful choices. The next time you reach for a fragrance, consider one that captures the earth’s essence, honours sustainable practices, and transforms perfume into a true artisan craft. With Liminus, Hilary invites us all to experience the luxury of a scent that resonates with our values and Tasmania’s natural wonder. So, let’s put down our Victoria’s Secret spray and leave it in 2000 once and for all.
Learn more about Liminus and purchase their 100% natural perfume below.
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