In a world where women juggle careers, relationships, and personal ambitions, beauty shouldn’t feel like another task on the to-do list. This is the philosophy behind Velo Beauty, a female-founded brand dedicated to making beauty effortless yet effective. This International Women’s Day, we celebrate the power of women – our resilience, ambition, and the beauty of simply being ourselves. And at the heart of Velo Beauty is a product designed to support that journey: Velo Skinwear BB Cream.
For Josie, the founder of Velo Beauty, the journey to creating her dream brand wasn’t conventional. As a single parent working a full-time job, she found herself caught between responsibilities and self-care, often sacrificing the latter. She wanted a beauty solution that worked as hard as she did – one that was quick, effective, and enhanced both skin and confidence.
Josie, founder of Velo Beauty
Determined to create something meaningful, Josie spent years researching, testing, and perfecting a product that would redefine everyday beauty. The result was Velo Skinwear BB Cream, a luxurious yet practical staple that streamlines a daily routine without compromising on quality. The name “Velo” (short for velocity) reflects the brand’s core belief in doing more with less. It’s about maximising impact while minimising effort, giving women the confidence to face the day with radiant skin and an empowered mindset.
Designed for modern, multi-tasking women, Velo’s BB Cream is a fusion of skincare, coverage, and glow in one seamless step. Infused with active ingredients like Hyaluronic Acid, Plant-Based Collagen, and Vitamin E, it hydrates, nourishes, and protects the skin while delivering a flawless finish. Its breathable and long-lasting formula provides lightweight coverage that enhances natural beauty rather than masking it. The result is a radiant, healthy-looking complexion that requires minimal effort but delivers maximum impact.
Velo Beauty Skinwear BB Cream, $74.95. Shop here.
Built for those who appreciate high-performance beauty with a skincare-first approach, Velo Beauty is a brand that understands the demands of a fast-paced lifestyle. The vision is simple: to empower women to feel confident in their skin, regardless of how busy their schedules may be. Beauty should never feel like a burden, and with Velo, it never has to be.
This International Women’s Day, we celebrate the women who are constantly pushing forward, breaking barriers, and making their mark. Velo was built for them – for us. Because when you feel good in your skin, you can take on anything.
Learn about more female-founded businesses making waves here.
