As the new year approaches, many of us feel an irresistible urge to refresh our style. But with countless clothing labels, endless choices, and the desire to make smarter, sustainable shopping decisions, navigating shopping centres can quickly become overwhelming. Enter stylists, the unsung heroes of the modern wardrobe crisis. While many believe personal stylists are only for red-carpet celebrities and the ultra-wealthy, a growing number of Australian stylists are debunking this myth. Among them is Mishelle Yam, a New South Wales-based stylist balancing life as a business owner, construction professional, and mother.
Mishelle is the proud owner of an Intimo boutique studio located along Darling Street, Balmain, where she provides expert lingerie and styling consultations for the renowned brand Intimo. Mishelle offers an array of services, including bra fittings, personal styling, group sessions, and virtual or in-person shopping appointments. These bespoke experiences are tailored to every client, ensuring that every woman leaves her studio feeling confident, refreshed, and thrilled with her purchases.
A Personalised Approach to Style and Lingerie Shopping
Mishelle’s studio is a space to discover and enhance your style, try new approaches, and enjoy a stress-free, personalised shopping experience. Unlike the chaos of department stores, Mishelle’s appointments is a process of discovery and are highly insightful, focusing on each client’s unique needs. Recognising that women’s bodies and styles evolve over time, Mishelle helps clients find pieces that celebrate their uniqueness. Whether she’s guiding teenagers through their first bra fittings, supporting new mums, or empowering women navigating menopause, Mishelle fosters an inclusive, judgment-free space for women of all shapes, sizes, and life stages. Her mission is simple: to help every woman feel confident, beautiful, and unstoppable.
The Intimo Difference
Founded in 1995 by Sue Whyte, Intimo was born from a frustration with the lack of lingerie options that made women feel good in their own skin. The brand now offers ethically manufactured lingerie and capsule wardrobe staples both locally and overseas, designed to form the foundation of a sustainable, versatile wardrobe. Intimo’s capsule wardrobe pieces emphasise slow fashion, focusing on quality over quantity. These interchangeable staples allow you to build stylish, timeless outfits that reduce overconsumption – a philosophy perfectly aligned with Mishelle’s tailored shopping experience.
Looking ahead: A World where Women Thrive
Mishelle envisions expanding across various locations, providing services that deeply contributes to supporting women to live with confidence daily. This February, Mishelle will be hosting a New Year Reset and Transform Info Session in collaboration with other Balmain local businesses and nationally renowned speaking coach. The session aims to explore the concept of personal branding and public speaking – changing the notion of ‘getting ready’ to ‘always ready’ and that everything comes from within, from the most intimate layer that you wear to the power of mindset to physical fitness.
If transforming your style, and yourself, is on your 2025 resolutions list, this is one event you won’t want to miss. Mishelle Yam’s expert guidance and Intimo’s ethically crafted designs might just be the keys to unlocking a more confident, stylish you.
Book a consultation with Mishelle and transform you wardrobe here.
Explore other New Year investments here.
