In the world of fashion, sustainability and ethical practices are no longer mere trends; they are essential values for the modern consumer. Lost Woods, an innovative Australian vegan handbag company, is at the forefront of this movement. Founded by Holly Edwards who is passionate about preserving the planet, Lost Woods stands out for its commitment to sustainability and groundbreaking use of MIRUM, a revolutionary leather alternative. These elements make Lost Woods handbags the perfect eco-conscious accessory for your next European summer holiday.
The Birth of Lost Woods
Lost Woods was born from a deep-seated love for nature and a desire to combat one of the biggest drivers of deforestation: cattle ranching for beef and leather. The company’s name pays homage to the countless forests and animals lost to the leather industry. Founded by eco-conscious entrepreneur Holly Edwards, Lost Woods has a clear mission and vision: to offer high-quality, stylish handbags that don’t compromise ethics or the environment. By using sustainable materials and ethical production methods, they aim to redefine luxury in the fashion industry. These values ensure that when you carry a Lost Woods bag on your European adventure, you’re supporting a brand that cares about the planet as much as you do.
Holly Edwards, founder of Lost Woods
MIRUM: The Leather Alternative
At the heart of Lost Woods’ innovation is MIRUM, a sustainable material that sets their handbags apart from traditional leather and other vegan alternatives. MIRUM is eco-friendly, durable, and entirely plastic-free. Created in a wind-energy powered factory, this material is made from natural ingredients, that are incredibly durable, strong and water resistant. Unlike synthetic leathers that rely on plastics, MIRUM offers a truly sustainable option that performs like leather without the environmental impact. This durability and eco-friendliness make Lost Woods handbags ideal for the rigours of travel, ensuring they stay beautiful from the cobblestone streets of Paris to the beaches of the Amalfi Coast.
Commitment to Sustainability
Lost Woods goes beyond using MIRUM in their quest for sustainability. Their handbags feature GOTS-certified organic cotton linings, plant-based structural interfacing, and recycled polyester straps. Produced in a female-run, family-owned workshop near Porto, Portugal, their small-batch production minimises waste and supports ethical labour practices. Lost Woods packaging and shipping are also designed to minimise the carbon footprint. Each bag is packaged in an organic cotton dust bag, shipped in a cardboard box and prioritises sea freight to reduce emissions.
The Perfect Euro Summer Accessory
For those planning a European summer holiday, Lost Woods handbags are the perfect accessory. Lightweight, spacious, and stylish, these bags transition effortlessly from sightseeing and exploring to evening dinners. Their durability ensures they withstand the rigours of travel, while their timeless designs complement any outfit and will be sure to impress. With features like waterproof materials and robust construction, these bags are designed to handle the unexpected caught in the rain moments, late-night outings and spontaneous detours, ensuring your belongings are safe and secure during your European adventure.
Future Visions
Looking ahead, Lost Woods is excited to expand its colour offerings, with classic tan on the agenda. The brand also aims to explore natural glues and threads free of plastics, along with a recycling program for MIRUM. It’s this ongoing innovation that ensures Lost Woods will continue to provide travellers with stylish, sustainable options for years to come.
With a Lost Woods handbag, you can travel Europe in style, knowing you’re making a positive impact on the planet. Join the sustainable fashion movement and explore their timeless collection below.
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