If Quiet Luxury became a definitive trend in 2023, then Quiet Beauty will be 2024’s counterpart. Just like Quiet Luxury, Quiet Beauty focuses on the simplicity of timeless, quality products, yet this time, it’s for your beauty shelf. Below, Mukti Organics’ founder Mukti explains what Quiet Beauty is, and why it’s a trend to try in 2024.
What Is Quiet Beauty?
In a nutshell, Quiet Beauty is the spin-off of Quiet Luxury and looks at skincare as an investment. Think of Quiet Beauty as a revival of classic, tried-and-true ingredients, ones that cater to customers who value products backed by verified data. It places an emphasis on buying quality products that contain ingredients that have been proven to work over the years, rather than trendy, bogus ingredients (hello Pineapple Oil). It also refutes the celeb or influencer-endorsed products that aren’t proven to work or products that are simply ‘nice to have’ (but don’t actually do anything). In a world where we are constantly inundated with shiny new (and often completely made up) ingredients, Quiet Beauty also steers clear of those trend-based products that rely heavily on marketing claims that yet again, aren’t backed by any science.
At Mukti Organics, we believe the skincare industry is on the brink of a transformative shift towards a harmonious blend of scientific precision combined with sensorial elegance. Beyond the mere selection of ingredients, the “Quiet Beauty” trend establishes a harmonious synergy between skincare, simplicity, and scientifically proven efficacy data. Beauty enthusiasts are getting smarter and seeing beyond the fun packaging, bogus marketing claims and crazy ingredients. They are now searching for those products containing ingredients that have been proven to work, year after year.
Similar to the Quiet Luxury trend in fashion, Quiet Beauty also focuses on new-age minimalism; skincare products that are considered as an investment, along with thoughtful shopping habits that consider the importance of sustainability and refined consumption. At its core, Quiet Beauty celebrates the power of efficacy and the beauty of restraint – turning our backs on wasteful packaging and complicated regimes full of ‘nice to have’ products that don’t actually do anything. Instead, Quiet Beauty curates a skincare regime full of quality everyday staples that have been proven to work, speaking to a more sophisticated understanding of beauty.
What’s an Example of a Product That Would Be Categorised as Quiet Beauty?
Vitamin C! It’s an ingredient that has a legacy of efficacy and is supported by robust research. In this day and age, we are constantly inundated with new fancy products with ingredients we don’t understand, but Vitamin C has stood the test of time. It’s backed by scientific research; we know it works and we can see clear changes in the skin when using it. It’s famed for its ability to offer skin brightening, wrinkle reduction, visible firming and restoring a more even skin tone by offsetting the impact of environmental stressors.
Other products that could be categorised as Quiet Beauty contain potent active ingredients that don’t rely heavily on packaging and sweeping marketing claims to sell them to you. The product efficacy shouldn’t be about the fancy wrapping that the product comes in, it should just work! The understated brands that prioritise environmentally friendly packaging and sustainability over elaborate packaging usually do so because there’s integrity in what they’re selling.
How Can We Tell if Something Is Not Quiet Beauty?
This can be a tricky one because the beauty industry is rife with clever marketing campaigns and claims that sound too good to be true (because they usually are)! We all know the ones; the products that usually catch your eye on the shelf, seem like they’re a wonder in a jar, but when you get to using it, you realise pretty quickly that it’s a hoax. It’s so easy to get caught up in the furore of clever marketing, forgetting that ultimately, it’s what’s inside that counts.
When looking for skincare products, choose ones that prioritise premium ingredients, scientific validation, and simplicity in how they try to sell them to you. You want to choose products that demonstrate a commitment to providing skincare solutions that stand the test of time, with thoughtful packaging that focuses on sustainability. It’s always great if you can read the back of the label, try to cut through the marketing hype, understand what it really contains and whether it is going to be beneficial to the skin. If in doubt, look to those ingredients like Vitamin C that have stood the test of time. The reason they are still around (and not just a fad), is because they work, and science proves it.
Some examples of Quiet Beauty products:
Mukti Marigold Hydrating Crème
Mukti’s best-selling facial moisturiser is an intensive repair treatment suitable for all dry skin conditions, including sensitive
Mukti Marigold Hydrating Crème, $80. Shop here.
Mukti Organics Vitamin C Elixir
Mukti Organics Vitamin C Serum is designed to help improve skin resilience and firmness while providing antioxidant protection from daily environmental aggressors. These highly effective cosmeceuticals in a certified organic base work synergistically to rejuvenate the skin, address sun damage, and transform dry, lifeless skin promoting luminosity and a firm, even complexion.
3-O-Ethyl Ascorbic Acid acts as a powerful collagen stimulator in conjunction with Kakadu Plum, the highest bioavailable plant source of Vitamin C.
Mukti Organics Vitamin C Elixir, $120. Shop here.
Learn more about Mukti Organics here.
Read more about beauty in our April issue of The Modern Muse Magazine, all about ‘The Beauty Within’ here.
