Every Halloween, the same old characters resurface. The cat ears, the DCC cheerleaders, and the recycled black mini dress from 2012. But this year demands something different. Forget the cheap polyester Amazon costumes because the chicest Halloween costumes are pulled straight from your own algorithm. If you live online (and dress like it) these looks let you serve reference and relevance all while staying on trend and chic. Think internet core references with actual shoppable fashion pieces.
We’ve broken down the inspo, the outfit pieces and where to shop them this spooky season. Looks for the girl whose daily scroll is basically a sacred routine. This Halloween is less about costumes and more about the kind of characters that live on your feed as much as in your imagination. Think viral popstars, grid-side muses, and cinematic icons reimagined through a chronically online lens.
Sabrina Carpenter
Sweet yet dangerously self-aware, the pop princess of TikTok’s dreams. Sabrina Carpenter, the teasing whisper of charm folded into iconic poise, perfect for a Halloween that leans more espresso than eerie. Think spotlight-ready, without even trying: a silky mini slip like the Adele Mini Dress from Allure Beverly Hills paired with Lana Wilkinson’s Celeste Pump in Chocolate Leather & Pony. Finish the look with a glossy nude lip using YSL’s Loveshine Lipstick in 44 Nude Lavallière and a bouncy, high-shine blowout courtesy of the Shark SmoothStyle Heated Comb Straightener. Bonus points for carrying a mic to complete your short n sweet tour fantasy (Sabrina, Aus tour, anyone?)
Katseye
Oh, the Gap ad that broke the internet? Double-denim dreams just dropped with Sheike’s Esme Set. Yes, the ultimate Better in Denim moment that hits every beat. With eyes reflecting the fade of vintage denim, coat your lashes in Maybelline’s Sky-High Blue Mascara and trace a dramatic wing with the Tattoo Liner in Galactic Cobalt so sharp it could cut a Katseye chorus. Milkshake choreography, and couture-caliber fits. Are you ready? Because the boys are waiting.
F1 Grid Girl
It-girl at the grid. Whether you’re sipping champagne in Monaco glam or owning the pit lane, this look is all about sleek tailoring with a touch of speed (with or without your man). For a quick costume fix, purchase a grid girl outfit from Costumes in Australia and nail that perfect slick-back style. Drivers, scan Depop or thrift stores like Vintage Racing for a vintage Marlboro racing jacket, you’ll absolutely find one that screams “pit-lane chic.” Layer it over Nuscle Nation’s Ankle Length One Piece, and go bold red lip such as Gucci Beauty’s Rouge à Lèvres Satin Lipstick for that freshly-off-the-pit authenticity. Because honestly, this isn’t just a costume; it’s full-throttle, checkered-flag-ready F1 glamour… and infinitely more chic than whatever your neighbour thinks they’re pulling off.
Lola, Shark Tale
The ocean’s original femme fatale. Think shimmering confidence, glossy glamour, and that signature “I always get what I want” energy. For the look, channel siren sleek with Significant Other’s Kahlo Gown in Amber Stripe or the Brianna Maxi Skirt and matching top in Rosewater Haze both giving major siren energy, that underwater seductress meets Halloween chic. To style the look think glossy waves (mermaid-coded, of course), just-surfaced glowy skin, and a swipe of MAC’s Ruby Woo Lipstick is non-negotiable. Finish with gold hoops and that knowing smirk, channelling Lola’s siren energy because some looks were made to be chased.
Elvis + Priscilla Presley
Retro rock meets ‘60s siren, the best-friend duo that’s nostalgic, cinematic, and perfectly timed with the Presley’s cultural comeback. With Sofia Coppola’s Priscilla revival still in the air, channel Priscilla in Meshki’s Emmett Lace Slip Dress in white, paired with Billini’s Corbin Boots. Finish the look with a bold liner, a soft pink pout, and a bubble bouffant that says you’re the one he’d write the love song for.
Your Elvis counterpart nails the King’s off-duty charisma. Hand Over’s Samuel’s Blouse (slightly unbuttoned, obviously) with Short Samuel Shorts, finished with Tony Bianco’s Krista Scarlet Patent Heels for a modern twist. Top it off with Gold Elvis Sunglasses from House of Priscilla, and you’ve nailed the look. It’s not just retro, it’s a look you just can’t help falling in love with.
Halloween has officially gone digital chic. Gone are the days of scratchy polyester and fake blood, now it’s all about curating your aesthetic identity. Are you a viral pop star? A Formula 1 daydream? Or maybe an It-girl borrowed from a decade that Instagram keeps resurrecting? The real costume this year isn’t sequins or latex, it’s confidence (and maybe just enough lip gloss to make your story pop). Because in 2025, the scariest thing is showing up out of the loop.
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