SWIMBARRE & YUGEN LOVE: Style Inspired by Movement, Nature and Travel

Two women posing poolside in white and black one-piece swimsuits, wearing layered gold jewelry and shell accents with a city skyline in the background.

At some point in our lives, we are all called to explore what exists beyond the rhythm of our everyday life. To disrupt routine, even briefly, is to enter a space where identity expands, expectations loosen, and a new version of yourself begins to surface. Travel has a way of doing this to us. It […]

Ink By Kell: Tattooing Meaning to Body

In a culture that constantly asks women to optimise, edit, and rebrand themselves, permanence has become a radical act. Tattoos have been used for decades to symbolise belonging, status, protection, mourning and rites of passage in varying cultures and traditional practises. Tattoos mark the body not simply as decoration but as an archive and identity […]

The Secret to New Year Wellness with Happy Mammoth

January is always a little raw. The year ahead stretches before us like a blank page: full of possibility, yet heavy with expectation. New Year resolutions often tell us to do more, fix more, be more. But what if the real transformation begins not with doing, but with listening? Your body has been speaking to […]

The Art of Feeling: How Club Soma Is Reawakening the Body-Mind Connection

We live in a world that rewards performance over presence, where emotional numbness is mistaken for strength, and regulation is confused with repression. But what if the goal isn’t to feel less, but to feel more, with softness, safety, and somatic truth? At the heart of Club Soma lies a deeply felt reminder: healing doesn’t […]

The Art of Calm with Morimoon

Winter is a season for introspection, stillness, and sensory connection. As the pace of life softens and the world grows quiet, there’s comfort to be found in the gentle flicker of a flame or the subtle warmth of a scent. A candle is not just décor or utility, but rather a quiet art form, and […]

Your Story, Your Style: Meet Effusive The Label

There’s something special about Effusive The Label. Maybe it’s the way every piece feels like it’s been made just for you, or maybe it’s the energy behind the brand itself: bold, beautiful, and refreshingly real. Designed for women who lead with purpose and aren’t afraid to take up space, this small independent label creates high-quality, […]

POC Beauty: A Beauty Movement for Under-Represented Skin

For years, the beauty industry has largely catered to Eurocentric ideals, leaving those with melanin-rich skin to navigate products not designed for their unique needs. Now, as calls for inclusivity grow louder, brands like Proud of Colour (POC) Beauty are leading the way, not as a trend, but as a necessity. Despite the rising demand […]

The Aussie Brands We’re Obsessed With and Should Be Viral

Australia has always been home to trailblazing brands – whether in fashion, beauty, lifestyle, or food, but not all of them get the viral hype they deserve. While some homegrown names have already made their mark on the global stage, others are still waiting for their moment in the spotlight. From cult-favourite fashion labels redefining […]

YDNF: Creating Clothes That Moves With You

You know the drill. You spot a pair of jeans that look perfect – your dream wash, the right length, a cut that looks just right. You try them on, and suddenly, reality hits. They fit your hips but gape at the waist. Or maybe they squeeze your thighs, yet somehow still feel baggy in […]

Why You Should Invest in a Stylist in the New Year with Mishelle Yam

As the new year approaches, many of us feel an irresistible urge to refresh our style. But with countless clothing labels, endless choices, and the desire to make smarter, sustainable shopping decisions, navigating shopping centres can quickly become overwhelming. Enter stylists, the unsung heroes of the modern wardrobe crisis. While many believe personal stylists are […]

Discovering the Art of Self-Expression with Moods by A

Jewellery has long been a way to tell stories, evoke emotions, and celebrate individuality, and Moods by A takes this tradition to the next level. Founded by Alyona, a former flight attendant turned entrepreneur, this brand is a beautiful blend of versatility, craftsmanship, and meaningful design. Drawing inspiration from her global travels, Alyona creates convertible, […]

Celebrating Art and Connection with Lauren Freestone

This Christmas, as we search for meaningful and thoughtful gifts, there’s no better time to spotlight the work of Indigenous artists who offer not just beauty, but deep cultural connection and storytelling in their creations. Lauren Freestone, a contemporary Aboriginal artist from the mid-north coast of NSW on Gumbaynggirr Country, brings this spirit to life […]

LENNY ROW: The It Girl Destination for Boutique Shopping

The holiday season is here, and with it comes the annual challenge: finding unique, thoughtful gifts that your loved ones will adore. This year, skip the mainstream department store chaos and discover LENNY ROW, a new boutique online store redefining the way we shop, gift and elevate our daily rituals. Specialising in curated treasures from […]

Rediscovering Scents with Liminus

From favouring chemical-laden perfumes in our youth to embracing clean, conscious choices as adults- explore how Liminus Perfumes is helping us rediscover our signature scents.

How to Shop Quality Second Hand Clothing With Let’s Take Two

Founder Carman Lee has devoted her career to the fashion industry, immersing herself in its various facets. Thus, Let’s Take Two was born- Fitzroy’s premier Rent-a-Rack fashion store, providing a platform to buy and sell quality preloved clothes, bags, and shoes.

Her Rack: Helping Women Embrace Eco-Friendly Fashion

Nestled in the heart of Northcote, “Her Rack” is redefining the way we think about fashion. This unique pre-loved buying and selling rent-a-rack store is a haven for fashion enthusiasts who value style, sustainability, and affordability. Whether you’re looking to declutter your wardrobe or find your next statement piece, Her Rack is the ultimate destination […]

How to Design Your Dream Living Room with Metro Furniture Group

As someone who is fresh out of the nest and excited to style their new home, my first reality check was served to me on a platter when I went furniture shopping and saw the price tags. Furthermore, in the realm of furniture, where choices abound and styles vary, finding the perfect pieces to create a living space […]