Why Gen Z Are Drinking Less and Shaking the Alcohol Industry
Gen Z is drinking less than previous generations, driving the rise of sober curious culture, non-alcoholic drinks and new wellness beverages that are reshaping the alcohol industry.
The Digital Burn Book: Social Media Call-Outs and Cancel Culture
Social media call-outs, cancel culture, and the fine line between accountability and cruelty.
What Do Women Talk about in Their Group Chats?
An honest look at what women really talk about in their closest circles.
How to Shop Black Friday Mindfully (and Still Get What You Want)
Black Friday isn’t supposed to feel like a competitive sport, but it gets treated like one. The Olympics of professional shoppers, it is a day when the pressure to ‘not miss out’ makes people panic buy things they don’t need, and by December, they’re wondering why their bank account looks like it sprinted into traffic. […]
Nala Intimates’ Latest Campaign Calls for Comfort and Change
Recently, reports have surfaced surrounding a situation where a women’s health doctor was asked to leave a Sydney airport business lounge for breastfeeding her infant child. This sparked conversation around how mothers are treated in public spaces and the societal taboo that surrounds motherhood in general. But in 2025, should mothers still be made to […]
From TikToks to Typefaces: How Gen Z Is Reviving Print Culture
Meet Gen Z, the group favouring vulnerability and nuance over curated perfection, and reviving print in a big way.
Why Print Media Still Matters in a Digital World
There are many reasons why print media is a struggling art. But there are even more reasons why it’s an art worthy of revival.
Read It, Wear It, Live It: The Best Magazine Issues of All Time
There are magazine issues and then there are the best magazine issues. The ones that feel like they were made for you. In the archive of fashion publishing, a few issues rise above the rest. Every page earns its place. It captures the industry’s sharpest point of view and delivers it with clarity, confidence, and […]
A Love Letter to Melbourne’s Art Scene
There are a million reasons to fall in love with Melbourne’s art scene, and there’s something in the city streets that will capture your heart, as long as you’re willing to look.
I Tried Living Without My Smartphone for a Week
Trying to detoxify my smartphone dependency in a digital age.
Move Over Hustle Culture: Slow Living Is In
Typically categorised by 5:00 am wakeups, marathon running and notorious email monitoring, (served with a generous side of severe burnout and mental exhaustion), “hustle culture” has been the modern narrative instilled into corporate success for the past few decades. However, a new way of life has officially entered the chat – one rejecting the notion that […]
How Social Media Algorithms Are Shaping Trends
For You Page or For Profit Page? How social media algorithms influence the trends we see and the consumerism we take part in.
Why You Should Avoid the Next Fashion Trend
Polka dots. Micro shorts. Buckle boots. Studded bags. Bubble skirts. For those of you managing to keep your finger on the pulse of what’s currently “in” for fashion, the above list might look a little similar to what’s currently in your shopping carts. However, at the current proliferation of emerging fashion trends, attempting to maintain […]
To Celebrate or Not to Celebrate Valentine’s Day
Valentine’s Day, its history, and its eternal debate about whether we should celebrate a day of mass-produced sentiments.
The Best Cultural Moments That Defined 2024
From key pop-culture moments, most loved fashion trends, TikTok movements we were obsessed with to our very own celebratory ‘Muse Moment’ let’s sum up the best cultural moments that defined 2024.
Everything You Need to Know About Magazines in the 90s
Magazines in the 90s: The socialistas bible on weekly rotation, the height of fashion and pop culture, and the only possible way to stay on top of important affairs (fashion, feuds and fresh hits, of course).
Decoding Dupe Culture: The Ethics Behind a Bargain
The dupe phenomenon has taken the internet by storm but is bagging a bargain all it’s cracked up to be, or is there a darker side to dupe culture?
It’s Cuffing Season: Here’s What You Need to Know
Why do we feel the sudden urge to couple up as the seasons change? Here’s everything you need to know about cuffing season, and how to keep things chill with your next winter romance.
10 Things You Need to Know About Winter in Melbourne
If I could sum up winter in Melbourne in three words it would be lattes, laneways and layers. So, here are 10 things you should know about winter in Melbourne.
European Summer: The New Rite of Passage for Young Australians
Why is Europe the ‘it girl’ destination on everyone’s lips lately, and what makes spending the summer there a rite of passage for young Aussies? Grab your passports as we explore the appeal of the European summer.
Drinking in Excess to Be the “Life of the Party”? You’re Not Alone.
For many of us, alcohol is the glue that holds all social activities together. Here’s how you can avoid drinking and still be the life of the party.
How to Style an Eco-Friendly Home That Pops
Do you want to style your home but don’t know where to start? Here is your go-to guide to styling an eco-friendly home that pops with colour and style.
Things I Am Unsubscribing to in 2024
2024 is the year of unsubscribing to the things that no longer serve me so I can make way for other, better and shinier things. Here’s what’s getting cut.
Taking A Gamble On The Experience Economy
Why young adults are choosing to spend their hard-earned cash on making memories.