Since the end of financial year sales wrapped up in June, it’s been a slow month of navigating a full-priced shopping landscape. I don’t know about you, but I’ve been itching for a new sale event so I can shrink my ever-growing wish list. So it was music to my ears when I heard that round two of the 2026 Afterpay Day Sales is right around the corner.
This year, you can expect up to 70 per cent off some of your favourite brands over the four-day sale event, running from the 13th to the 17th of August. And while some brands are keeping their deals hush hush, we’ve got the inside scoop on some of the discounts you’ll be able to shop across fashion, beauty and home.
Keep reading to find out who is hosting the best Afterpay Day Sales in 2026.
Afterpay Day 2026: Our Sale Top Picks
Decjuba
Decjuba has two different deals during Afterpay Day for you to look forward to. They’re kicking things off with 25 per cent off full-price styles from 5pm on the 11th August to the 16th August, then will be taking an extra 25 per cent off their sale section from the 14th to the 16th.
Marais
If you have a designer eye but not a designer budget, now’s your time to pounce on those wish list items. Marais will be taking 15 per cent off full-price styles, from Diesel to Maison Margiela. Tabis, anyone?
BOUF
I’ve heard incredible things about BOUF, so I’ll be adding some of their products to my cart come Afterpay Day. There’ll be 25 per cent off sitewide, plus 30 per cent off bundles. Love!
Paula’s Choice
The viral skincare brand Paula’s Choice is taking 20 per cent off its products sitewide as well as doing free shipping! So if you’re in need of a skincare top up, now’s the time to do it.
The Modern Muse Magazine’s Complete Afterpay Day Sales 2026 Guide:
Fashion
- DECJUBA – 25% off full-priced styles, 11–16 August (from 5pm 11 August); extra 25% off sale styles, 14–16 August (from 12pm 14 August)
- MARAIS – 15% off selected full-price and sale styles, 13–19 August
- Reebok – 30% off almost everything (exclusions and conditions apply), 7–16 August
- OnceWas – Up to 40% off current season, 12–19 August
- Anthea Crawford – 30% off selected full-price styles, 7–17 August
- Hush Puppies – 25% off full-price styles, 10–16 August
- All About Eve – 25% off storewide, 13–16 August
- EOS Footwear – 50% off selected styles, 13–16 August
- Kachel – Up to 40% off, 21–24 August
Beauty
- Paula’s Choice – 20% off sitewide + free shipping, 13–16 August
- The Breakout Hack – 30% off sitewide + free gift for the first 200 shoppers, 4–7 August (72 hours)
- Boost Lab – 30% off sitewide, 11–16 August
- Bangn Body – 40% off sitewide for the first 2 hours, then 30% off sitewide + free Glow on the Road Set and free express shipping on orders over $188, 11–16 August
- The Jojoba Company – 25% off sitewide, 13–17 August
- XALI Organics – 15% off sitewide + free Pimple Patches with every order + free Bronzing Drops on orders over $150, 13–16 August
- Lust Minerals – Bundles up to 46% off + free Vitamin C gift on orders over $179, 13–16 August
- Naked Sundays – 20% off full-priced products (code: AFTERPAY20), 13–16 August
- Eve Wellness – 20% off sitewide + 30% off first subscription, 13–18 August
- Ella Baché – Free Hydration Heroes with the purchase of 2 skincare products; free Hydration Heroes + Winter’s Essentials Kit with the purchase of 3 skincare products, Afterpay Day sale (dates not specified)
- Nude by Nature – 50% off sitewide + free shipping, 13–19 August (VIP email subscribers receive early access on 12 August)
- BOUF – 25% off sitewide + 30% off bundles, 12–17 August
Home
- IKEA Family – 20% off selected sofas and mattresses, 11–17 August
- Lounge Lovers – Up to 40% off storewide, 6–17 August
- Lifely – Up to 40% off, 11–31 August
- Linen House – 20% off all quilt cover sets in-store and online, 13–16 August
When is Afterpay Day 2026?
Afterpay Day sales happen twice a year — once in March and once in August. The upcoming sale event is from 13-17 August 2026, where there will be up to 70 per cent off over 1000 brands.
What brands are having Afterpay Day sales?
While we don’t know every single brand having an Afterpay Day 2026 sale just yet, some brands have revealed — or even started — their sales early. Some of our favourites include Decjuba, BOUF Haircare, Bangn Body and Lust Minerals.
Do I need Afterpay to shop Afterpay Day Sales?
No! That’s just the name of the sale event. You can shop to your heart’s content, even without Afterpay.
Read more of our Shopping Recommendations here.
Banner image credit: Decjuba
