Australia has always been home to trailblazing brands – whether in fashion, beauty, lifestyle, or food, but not all of them get the viral hype they deserve. While some homegrown names have already made their mark on the global stage, others are still waiting for their moment in the spotlight. From cult-favourite fashion labels redefining cool-girl basics, to handmade homewares, we’re rounding up the Aussie brands we can’t stop talking about and here to convince you why you should be obsessed with them too.
Neil Vernon
Neil Vernon, founded by Sydney-based couple Josh and Shanelle, is a brand that masterfully blends femininity with functionality to create elevated wardrobe essentials. Named in honour of Josh’s late father, Neil Vernon Allan, the brand embodies a commitment to timeless, seasonless pieces that transcend fleeting fashion trends. Their design philosophy focuses on creating seasonless pieces that elevate the wearer, integrating sustainable practices and promoting conscious consumption by releasing collections in ‘volumes’ rather than traditional seasons. A standout example is their Isla Long Sleeve Top, featuring feminine details like a back cut-out and thumb holes, epitomising the brand’s dedication to adding style to wardrobe essentials. Neil Vernon’s versatile and effortless designs are perfect for completing your capsule wardrobe, offering transeasonal style that resonates with the modern individual’s desire for both elegance and functionality.
Signed + Sealed
Signed + Sealed, founded in 2023 by friends Georgia Shehade and Hannah Jones, is a swim and apparel brand that embodies a playful, sustainable, and personal approach to fashion. Specialising in small drops of sustainability-minded, timeless designs, their pieces are thoughtfully crafted from high-quality, ethical materials, ensuring they stand the test of time. Each item and print is carefully designed in-house by their team of two, focusing on originality and quality. Their vibrant colours, delicate lace, and intricate beadwork create designs that feel equal parts luxurious and daring. Every piece is crafted to make you feel hot, confident, and main-character-level stunning, whether you’re sipping cocktails poolside or dancing under the stars. If there’s one brand turning up the heat in fashion right now, it’s Signed + Sealed.
Naked in Paris
Naked in Paris, founded in Melbourne, draws inspiration from bygone eras to create intimate wear that is both sustainable and sensual. Their debut collection features light and breathable pieces made from 100% pure cotton pointelle, designed to celebrate women’s everyday moments of romance. Each piece honours the many transformations women’s bodies undergo, indulging in their natural proclivity for earthly pleasures. Produced ethically in Bali by a small team of 14, Naked in Paris embodies a transparent and slow approach to manufacturing, ensuring each garment offers comfort, femininity, and style. Their versatile designs seamlessly transition from delicate intimates to casual wear, providing a sensual experience that resonates with the modern woman’s desire for both elegance and sustainability.
Sage Avenue
Sage Avenue is reshaping the handbag landscape with its exclusive, limited-edition drops that marry timeless aesthetics with modern functionality. Based in Melbourne, the brand works hand-in-hand with artisans worldwide to create pieces that not only look stunning but also stand the test of time. By embracing a drop model, Sage Avenue crafts intentional and meaningful products that encourage mindful purchasing. Each release generates high demand, selling out quickly – proof of their growing popularity and the undeniable appeal of their designs. Their latest release, Edition 22 in Lemon Yellow, is a versatile tote made to be your ultimate ‘everything bag,’ with ample space and a protective coating perfect for daily wear. Sage Avenue’s seamless blend of style and functionality is just one of the many reasons why this brand is destined to continue climbing to the top of virality.
Elska Studios
Elska Studios is a small, female-founded jewellery business based in Melbourne, specialising in handmade beaded necklaces that bring a bold statement to any outfit. Their mission is to create one-of-a-kind pieces that break through the noise of a saturated market – and they’ve done exactly that. Each necklace is thoughtfully designed using beads with unique colours, patterns, and textures, ensuring no two pieces are ever the same. These necklaces are conversation starters and the finishing touch that transforms any outfit from simple to standout. In a world of fast fashion, thoughtfully curated accessories will always deserve attention which is why Elska Studios has our hearts. It’s time to seek distinctive, handcrafted jewellery and there is no better place to start than with Elska Studios.
The Klay Lab
The Klay Lab has captured our attention with their unique, handcrafted ceramics. This Sydney-based studio, run by the talented Maya, is all about creating functional pieces that are as beautiful as they are practical. Whether it’s their organically formed trinket dishes or minimalist oyster plates, each item is uniquely beautiful and made with love and care by hand. They also offer custom commissions, whether you’re looking for the perfect birthday gift or something special to commemorate a wedding. We’re all about supporting local, small businesses and embracing the beauty of handmade homewares – this is exactly why we think The Klay Lab is deserving of viral status!
Emily Snowdon
Emily Snowdon, a 28-year-old self-taught artist based in Melbourne, has captivated audiences (and us!) with her evocative still-life paintings, flaura and forna and body originals that transform everyday moments into nostalgic and beautiful narratives. With her bold use of colour and a talent for transforming the mundane into something magical, Emily’s work grabs attention and doesn’t let go. It’s not just the art itself but her genuine, down-to-earth approach that makes her stand out. This is an artist who deserves to stay on everyone’s radar and keep climbing to viral fame!
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